Anua
Heartleaf 77% Soothing Toner
Calms redness while it preps — the layering workhorse.
Rated 4.8 out of 54.8 · 9,704 reviews
from $16
I'm From
I'm From Rice Toner
77% rice water for the soft-focus glow filter, bottled.
Rated 4.9 out of 54.9 · 13,241 reviewsRating aggregated from YesStyle beauty community — Verified buyer reviews · yesstyle.com
- Best for:
- dry, combination, sensitive skin
- Key ingredients:
- rice water, niacinamide, rice bran extract
- Texture:
- Milky, slightly rich
A milky toner of Yeoju rice water that brightens tone and cushions dry patches. The closest thing to the glass-skin filter we have found in a single step.
Where to buy
- Buy on Amazon
Amazon
$30 · Price last checked July 1, 2026
- Buy on YesStyle
YesStyle
$26 · Price last checked July 1, 2026
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Why we recommend this product
Brightening usually means acids; this does it with rice and patience. Over a month it delivered the most convincing 'lit from within' finish of the eleven toners in our dullness test.
How it works
Rice water brings amino acids and minerals that support the barrier, while niacinamide gently evens tone. The milky texture leaves a soft emollient veil rather than evaporating away.
Best for / not so good for
Best for dry, combination, and sensitive skin chasing glow and softness. Not so good for very oily skin that wants layers to vanish instantly.
If your dullness is really congestion, start with cleansing and exfoliation before brightening toners.
How to use it in your routine
Shake, then press in one generous layer after cleansing, morning and night. Fold it into the 7-skin method on dry days.
Real results & observations
Reviewers chasing dullness report visibly brighter cheekbones by day thirty; the texture converts cotton-pad loyalists to bare hands.
See more hydrating treatments for dry skin · See other products from I'm From
If you don’t like this, try…
Close alternatives
Tested against the same criteria, loved for different reasons.
Laneige
Water Sleeping Mask
An overnight moisture seal for waking up dewy, not greasy.
Rated 4.8 out of 54.8 · 2,885 reviews
from $29
| Compare | I'm FromRice Toner | AnuaHeartleaf 77% Soothing Toner | LaneigeWater Sleeping Mask |
|---|---|---|---|
| Price | from $26 | from $16 | from $29 |
| Key ingredient | rice water | heartleaf | squalane |
| Best for | dry, combination, sensitive | sensitive, acne prone, combination | dry, combination, sensitive |
| Texture | Milky, slightly rich | Watery, fast-absorbing | Cooling gel-cream |
| Rating | Rated 4.9 out of 54.9 · 13,241 reviews | Rated 4.8 out of 54.8 · 9,704 reviews | Rated 4.8 out of 54.8 · 2,885 reviews |
Good to know
Frequently asked questions
Will it clog pores?
It is richer than watery toners, but combination-skin reviewers consistently call it non-clogging. Very oily skin may prefer heartleaf.
See the heartleaf tonerHow fast will I see brightening?
Softness is immediate; tone change is a three-to-four-week story.
Is it fragranced?
No added fragrance — the faint natural scent is the rice itself.
Rice Toner
from $26