Beauty of Joseon
Glow Deep Serum (Rice + Alpha-Arbutin)
The viral brightening serum that earns the algorithm's hype.
Rated 4.9 out of 54.9 · 4,809 reviews
from $14
Category
Women's Skincare
Cult serums, lip and eye care, and the prestige lines readers ask about most — the shelf your feed keeps showing you, actually tested.
Layer these under your serums — Hydrating Treatments·Read the stories behind the picks
Sulwhasoo
First Care Activating Serum
The prestige K-beauty serum — a first step that makes every next step work harder.
Rated 4.8 out of 54.8 · 283 reviews
from $89
Torriden
DIVE-IN Low Molecular Hyaluronic Acid Serum
Korea's top-selling hydrating serum — water weight, none of the tack.
Rated 4.5 out of 54.5 · 3,400 reviews
from $18
Side by side
Compare the top 3
The highest-rated picks in women's skincare, at a glance.
| Compare | Beauty of JoseonGlow Deep Serum (Rice + Alpha-Arbutin) | SKIN1004Madagascar Centella Ampoule | LaneigeLip Sleeping Mask — Berry |
|---|---|---|---|
| Price | from $14 | from $19 | from $20 |
| Key ingredient | rice bran water | centella asiatica extract | berry fruit complex |
| Best for | combination, oily, dry | sensitive, acne prone, oily | dry, sensitive, combination |
| Texture | Lightweight milky serum | Watery ampoule, invisible finish | Thick balm, melts on contact |
| Rating | Rated 4.9 out of 54.9 · 4,809 reviews | Rated 4.9 out of 54.9 · 5,113 reviews | Rated 4.8 out of 54.8 · 11,911 reviews |